Hi, I’m [First Name] & I Help [Your Perfect Client]
Do [Amazing Thing That Your Client Deeply Desires] Without [Obstacles That Are Holding Them Back/Greatest Fears Relating to Their Deepest Desires]
Pain Points Section:Â You Need To Build A Successful Online Business
- In this section you are showing your buyer that you understand their problems, what keeps them up at night and the injustice they face because of it all. This will establish your authority in your area of expertise and show that you have empathy for where they are at right now.
- This should either be 3-5 bullets or three short paragraphs (1-2 sentences long each).
- Remember, this is a one on one conversation with your reader - speak directly to a single person as you write.
Wait, Don't Leave Them Wallowing In Their Pain
Show Them The Possibilities!
Paint the picture of what life looks like when they implement the teachings you provide. Use emotional words so your customer gets a taste of what you offer. DON'T exaggerate but DO transport them to a place where they can see/experience the real difference they can look forward to.
This is not the time to mention your course or method. You need to walk them step by step on a journey of trust. You also don't talk about you or your expertise in this section. It's all about showing versus telling!
Call To Action

Top Benefit
Don't talk about your course. What is the benefit of doing things your way or following your advice?
What is a key take away when people grasp what you are teaching?

Top Benefit
Don't talk about your course. What is the benefit of doing things your way or following your advice?
What is a key take away when people grasp what you are teaching?

Top Benefit
Don't talk about your course. What is the benefit of doing things your way or following your advice?
What is a key take away when people grasp what you are teaching?
Statement of Benefits - One More Chance to Tell Your Customers the Good They Will Get From Your Method. Is There a Point You Want to Reiterate? Say it Here!

A Note From Your Instructor…
Example: 10 years ago I was lying on the couch dying. That is when I was diagnosed with a gluten and dairy intolerance.
Through quality food and alternative health care I have healed my body. Now my auto-immune hypothyroidism and fibromyalgia are both in remission!
But as my body healed, my dream of owning a bakery died - until I dug deep and learned what few others have ventured to understand. I learned how to work with my gluten free flour, instead of asking it to behave like wheat flour.
Now I bake the most delicate treats, flaky pie crust and soft bread that I can confidently share with anyone (gluten free or not).
I am passionate about helping moms like you feed their family delicious food that everyone can eat. That’s why I Invite you to join me in Gluten Free Baking Success so that you can restore your baking heritage.
Call To Action
" Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed. Mauris pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque. Pellentesque eget lorem malesuada wisi nec, nullam mus. Mauris vel mauris. Orci fusce ipsum faucibus scelerisque."
~ Anita Sanada
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- Mauris pellentesque eget lorem malesuada wisi nec, nullam mus.
- Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed.Â
